SEO Expert in Dubai. Get found on Google and in AI search.
I'm Zidan Siraj, an SEO expert in Dubai working directly with founders and marketing leads. Five years, 30+ clients, one focus: visibility that turns into leads and revenue, in Google search and in the AI answers your buyers now read first.
The work, measured in traffic, leads and ROI
Five years of SEO work in the UAE, in four numbers
What clients say
"Zidan is one of the best SEO and web developers in town. He researched my company extensively and rebuilt both the website and the SEO strategy around it. Once the organic traffic came through, we stopped relying on paid ads to bring in enquiries."
"Zidan's writing is amazing! It grabs attention, boosts traffic, and gets engagement on client social media. Thanks for being such a valuable asset with your research skills and captivating content."
"I was impressed by Zidan's commitment to creating a user-friendly and visually appealing website. His focus on UI/UX design and SEO throughout the development process has been great."
"I am impressed with the website that Zidan developed for Mabsab. The website is easy to navigate and provides a clear overview of our solutions. I am confident that the website will be valuable for growing our business."
"Zidan is one of those guys who have a clear plan and logic behind his actions. He has a huge role in the results we have driven for our clients to date."
Sectors I have done this for
What you get when you hire an SEO expert
One senior specialist doing the work. Four areas, sequenced by what will move your revenue soonest.
Search foundations
Technical health, site structure and the keyword strategy underneath it. Nothing else compounds until this is right.
Content that converts
Pages built for commercial intent, then optimised for the enquiry rather than the pageview.
Local and map visibility
Google Business Profile, area pages and reviews, for businesses whose customers choose by location.
AI answer visibility
Being named and cited when the answer comes from ChatGPT, Gemini, Perplexity or an AI Overview.
Technical audits, keyword strategy, on-page, content, link building and CRO all sit under this. The full breakdown is on the SEO services in Dubai page.
How I decide what to do first
Most sites arrive with a long list of problems and a limited budget, so the order matters more than the list. This is the reasoning I apply before anything gets started, and it is why two clients in the same industry often get very different plans.
Getting cited when the answer comes from an AI, not a search page
A growing share of buyers now ask ChatGPT, Gemini, Claude or Perplexity before they ever open Google, and Google itself answers many queries in an AI Overview above the results. Those answers cite sources. If your site is not one of them, you lose the click even when you rank.
The work runs alongside conventional SEO rather than replacing it: structured data and entity accuracy so a model knows what you are, content a model can quote cleanly, and an off-site presence that agrees with your own site. Very few businesses in the UAE are doing this deliberately yet.
GEO services in Dubai →Working in the Dubai market since 2020
I know how search behaves here: bilingual queries, Google Business Profile competition across Dubai, and buyer intent that shifts with the season. Campaigns are built for the UAE, not copied from a generic playbook.
If most of your customers are within driving distance, the map pack matters more than the blue links, and it is ranked by a different set of signals to the organic results. Profile, reviews, citations and area pages are where that gets won.
Local SEO services in Dubai →Two kinds of client, one method
The work is the same. What changes is who I report to and how much of it I hand over.
You need leads, not a dashboard
Usually a founder or a small marketing team, competing against businesses with bigger budgets. The work is focused on the shortest route to enquiries rather than broad coverage.
You need direction you can trust
You already have people who can execute. What is missing is a senior view of what to prioritise and why, plus someone to check the technical decisions before they ship.
A good fit if
Probably not a fit if
If that is you, say so on the call and I will point you somewhere more useful.
SEO consultation: an audit, a strategy and a plan your team can run
Some clients want the work done. Others already have a marketing team and need direction they can trust. The consultation is a fixed-scope engagement: I audit your site end to end, build the strategy, and hand over a prioritised action plan with the reasoning behind every decision.
You keep the document whether or not we work together after it.
Discuss a consultationTwo ways to work together
Every engagement starts with the same free call. Scope is agreed in writing before anything begins, with no retainers you can't exit.
SEO consultation
A full technical and content audit, keyword strategy and a prioritised action plan your own team executes. One-off, delivered in two weeks.
Monthly SEO retainer
I run the strategy and the work: technical fixes, content briefs, on-page, digital PR and reporting against revenue, not rankings.
Four steps from audit to reported revenue
Audit
A full technical, on-page and off-page teardown of your site against the three competitors ranking above you.
Strategy
Keyword map, page architecture and a content plan with the order of work agreed with you.
Execution
Fixes shipped, pages optimised, content published, links earned, entities and schema set up for AI answer engines.
Report
Traffic, rankings, AI citations, leads and ROI in one monthly review call. We adjust from the data.
SEO in Dubai, answered
What does an SEO expert actually do that an agency does not?+
The work overlaps. The difference is who does it. On a consulting engagement the person auditing your site, writing the strategy and reviewing the output is the same person you spoke to on the first call, so nothing is lost in the handover to a delivery team. It suits businesses that want a senior opinion more than they want capacity.
Do you work with businesses outside Dubai?+
Yes. Most clients are in Dubai and Abu Dhabi, and I have run engagements across the wider GCC and in India. Local SEO work needs local knowledge, but technical, content and GEO work travels.
What do you need from me to start?+
Access to Search Console, Analytics and the CMS, plus someone who can approve changes and get them shipped. The second one matters more than the first. Engagements stall on approval, not on analysis.
How is the work reported?+
Monthly, against enquiries and revenue where the tracking allows it, and rankings where it does not. You also get the reasoning, not just the numbers, so you can tell whether a flat month is a problem or expected.
How do I choose the right SEO consultant in Dubai?+
Ask for case studies with real numbers, references you can contact, and a clear explanation of what will be done in the first 90 days. Anyone promising a #1 ranking is guessing.
How long does SEO take to show results?+
Three to six months for lower-competition keywords, six to twelve for competitive Dubai industries like real estate and healthcare. You'll see leading indicators like impressions, crawl health and rankings much sooner.
How much does SEO cost in Dubai?+
It depends on your industry's competition, the number of keywords targeted and the scope of work. Book a free consultation and you'll get a scoped quote rather than a package price.
What is GEO, and do I need it as well as SEO?+
Generative engine optimisation is the work of getting your business cited inside AI answers: Google AI Overviews, ChatGPT, Perplexity, Gemini. It runs on the same foundations as SEO (clear entities, structured data, content that is genuinely quotable), so I build it into every engagement rather than selling it separately.
Do I still need SEO if I run paid ads?+
Yes. Paid traffic stops the day you stop paying. SEO compounds, and over time it reduces how much you need to spend on ads for the same volume of leads.
Which industries do you work with?+
Healthcare, manufacturing, professional services, real estate, home services, legal, education and ecommerce, mostly in the UAE and GCC.
Can you guarantee the #1 spot on Google?+
No ethical SEO expert can guarantee a position. What I commit to is a documented strategy, work shipped every month and reporting tied to leads and revenue.
Prefer to write instead of talk?
Tell me about your site and what you're trying to fix. I read every message myself and reply within 12 hours.
Let's find the traffic your competitors are taking
A free 30-minute discovery call. Bring your site and your goals, and you'll leave knowing the three moves that matter most, whether or not we work together.
Book a free discovery call