Calculate Your Customer Lifetime Value (CLTV)

Estimate your customer’s total revenue potential with this CLTV calculator.

CLTV Calculator

Customer Lifetime Value (CLTV) Calculator

Average Purchase Value ($): Purchase Frequency (per year): Customer Lifespan (years):

Gross Margin (%): Discount Rate (%):

Most businesses don’t think beyond the first sale. That’s a mistake.

Your Customer Lifetime Value (CLV) isn’t just a number—it’s the key to smarter marketing, higher profits, and crushing your competition.

Here’s how to calculate it:

🛒 Average Purchase Value × 🔁 Purchase Frequency × ⏳ Customer Lifespan

That’s the real worth of every customer who walks through your door (or clicks “Buy Now”).

If you’re not tracking this, you’re leaving money on the table.

Want to boost your CLV? Upsell. Retain. Re-engage.
Want to slash wasteful ad spend? Know exactly how much you can afford to acquire a customer.

Calculate your CLV today—and start playing to win.