Afyun
79% more leads in 4 months
Client
Afyun
Services
SEO, CRO, UI/UX and Development
Project Overview
Afyun Plywood, a leading plywood manufacturer in India, sought to increase leads and organic traffic to the website. The objective was to enhance digital presence and connect with customers across various categories and locations. The strategy involved implementing SEO and CRO techniques while developing targeted landing pages for each product category and geographical location. The approach aimed to drive relevant traffic and convert visitors into leads.
The focus areas included creating high-performing landing pages tailored to user intent and search behavior, employing SEO strategies to boost search visibility, and utilizing CRO techniques to optimize the website for better user engagement and lead generation. This comprehensive approach ensured the website attracted more traffic and converted visitors effectively. Key focal areas were:
- Development of targeted landing pages for specific categories and locations to drive relevant traffic.
- Implementation of SEO strategies to enhance search rankings and visibility.
- Utilization of CRO techniques to optimize the website for better lead generation.
- Delivery of a tailored experience for diverse audience segments across locations.
Challenges
Capturing diverse audience segments across multiple categories and locations posed a significant challenge. Creating landing pages that addressed unique needs of each segment while maintaining consistency in quality and design was critical. Optimizing the website for both traffic growth and lead generation required a strategic balance of SEO and CRO efforts.
Key challenges were:
- Creation and management of multiple landing pages targeting various categories and locations.
- Maintenance of consistent quality and relevance across all landing pages.
- Optimization for both organic traffic growth and lead generation.
- Addressing diverse needs and search behaviors of the audience.
Results
The strategy delivered exceptional outcomes for Afyun Plywood. Within four months, leads increased by 79%, driven by targeted landing pages and CRO techniques. Organic traffic grew by 27%, attributed to effective SEO strategies. The tailored approach to targeting categories and locations strengthened the brand’s market presence and audience connection.