I'm Zidan. I do SEO for businesses in Dubai, and I do it myself.
Five years in search, 30+ clients, and a simple rule: if the work isn't showing up in your revenue, it isn't working.
How I got here
I knew I wanted to work in digital marketing before I knew what any of it involved. Straight out of school, with no background in it at all.
Then COVID happened, and the free time turned into something useful. I taught myself SEO online and immediately put it to work on real projects rather than practice sites, which is where most of what I know actually came from.
I started my career inside SEO agencies. That's where I learned how campaigns are run at scale, and also why I eventually went out on my own: the person doing the thinking should be the person doing the work. Today I work directly with a small number of clients, most of them in the UAE.
How I think about SEO
Revenue is the only scoreboard
Traffic and rankings are indicators, not outcomes. If the investment isn't returning money to the business, the strategy is wrong, and I'd rather change it than report around it.
Every action has a why behind it
I don't run a checklist. Before anything ships I can tell you what it's meant to move, why it's the next best use of the budget, and how we'll know if it worked.
I only take work I'm confident in
If I can't see a realistic path to results in your market, I'll say so on the first call rather than take the retainer and hope.
Who I work best with
I'd rather tell you upfront than three months in.
- Brands ready to commit at least six months. SEO doesn't pay back faster than that.
- Local service businesses. That's where most of my work sits and where I'm strongest.
- Businesses that already have something to sell and want more of the right people finding it.
- Competitive niches need a bigger budget. If yours does, I'll say so on the first call.
- I take on most industries, but I only take on a project if I'm confident I can move the numbers.
On paper
Certifications aren't why anyone should hire an SEO. The case studies are. But for completeness:
Let's find out if I can help
A 30-minute call. I'll look at your site beforehand and tell you what I'd do first, whether or not you hire me.