79% more leads in four months

Project overview

A leading plywood manufacturer in India sought to increase leads and organic traffic to the website. The objective was to enhance digital presence and connect with customers across various categories and locations. The strategy involved implementing SEO and CRO techniques while developing targeted landing pages for each product category and geographical location. The approach aimed to drive relevant traffic and convert visitors into leads.

The focus areas included creating high-performing landing pages tailored to user intent and search behaviour, employing SEO strategies to boost search visibility, and utilising CRO techniques to optimise the website for better user engagement and lead generation. This comprehensive approach ensured the website attracted more traffic and converted visitors effectively.

• Development of targeted landing pages for specific categories and locations to drive relevant traffic.
• Implementation of SEO strategies to enhance search rankings and visibility.
• Utilisation of CRO techniques to optimise the website for better lead generation.
• Delivery of a tailored experience for diverse audience segments across locations.

The challenge

Capturing diverse audience segments across multiple categories and locations posed a significant challenge. Creating landing pages that addressed unique needs of each segment while maintaining consistency in quality and design was critical. Optimising the website for both traffic growth and lead generation required a strategic balance of SEO and CRO efforts.

• Creation and management of multiple landing pages targeting various categories and locations.
• Maintenance of consistent quality and relevance across all landing pages.
• Optimisation for both organic traffic growth and lead generation.
• Addressing diverse needs and search behaviours of the audience.

Results

The strategy delivered exceptional outcomes. Within four months, leads increased by 79%, driven by targeted landing pages and CRO techniques. Organic traffic grew by 27%, attributed to effective SEO strategies. The tailored approach to targeting categories and locations strengthened the brand's market presence and audience connection.