Zidan Siraj.
Services

SEO services in Dubai, sequenced by what moves revenue

Seven areas of work. Most engagements use several of them, sequenced by what will move your revenue soonest. Not all of them at once, and not the same order for every business. SEO services in Dubai and across the UAE, delivered by me directly rather than by an account manager.

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Technical SEOKeyword research & strategyOn-page optimisationContent optimisationLink buildingAI visibility (GEO)Reporting & ROI tracking
01

Technical SEO

The foundation. If Google can't crawl, render and index your pages quickly, nothing else you do in search will pay off.

Usually first for older sites, large sites, and anything built on a heavy page builder.
What's included
  • Crawl and indexation audit, including what shouldn't be indexed
  • Core Web Vitals and page speed, diagnosed and fixed
  • Site architecture and internal link structure
  • Schema markup, canonicals, redirects and hreflang where needed
  • Mobile rendering and JavaScript indexing checks
OutcomeEvery page you want ranked is crawlable, fast, and understood correctly.
02

Keyword research & strategy

Commercial-intent keywords mapped to real pages, with the volume, difficulty and reasoning behind every call.

Every engagement starts here, even when the site already ranks for something.
What's included
  • Search demand mapped across the buying journey, not just head terms
  • Competitor gap analysis against the three sites outranking you
  • Keyword-to-page map, flagging what's missing and what's cannibalising
  • Priority order by winnability against commercial value
OutcomeA written plan of which pages target what, and in which order.
03

On-page optimisation

Making each page unmistakably about the thing it should rank for, to both search engines and the person reading it.

High-leverage for sites that already have traffic but poor conversion from search.
What's included
  • Titles, meta descriptions and heading structure across money pages
  • Internal linking between related pages and service hubs
  • Structured data implementation
  • Image optimisation, alt text and file weight
OutcomeExisting pages start ranking for the terms they were always meant to.
04

Content optimisation

Rewriting what exists for search intent and readability, then briefing what's missing.

Sites with a lot of published pages and very little search traffic to show for them.
What's included
  • Intent audit of existing pages: keep, rewrite, merge or remove
  • Rewrites of underperforming service and landing pages
  • Content briefs your writer can execute, with structure and target terms
  • Topical clusters that support your main commercial pages
OutcomeFewer pages, doing more work.
06

AI visibility (GEO)

Getting your business cited inside AI answers such as Google AI Overviews, ChatGPT, Perplexity and Gemini, not just ranked in the blue links.

Built into every engagement rather than sold separately, because it runs on the same foundations.
What's included
  • Entity and brand consistency across the web
  • Structured data that answer engines can actually parse
  • Content written to be quotable, with clear claims and sources
  • Tracking of AI-sourced traffic and citation share
OutcomeYour brand appears in the answer, not only in the results below it.
07

Reporting & ROI tracking

Monthly reporting tied to leads and revenue, not vanity keyword screenshots.

Standard on every retainer.
What's included
  • Analytics and conversion tracking set up properly first
  • Monthly report on traffic, rankings, AI citations, leads and revenue
  • A live review call, not a PDF sent into your inbox
  • Clear statement of what we're changing next month and why
OutcomeYou can tell, in money, whether the investment is working.
How it fits together

You don't buy services. You buy an order of work.

Two businesses in the same industry rarely need the same first move. One has a crawl problem, the other has a content problem. The audit decides the sequence, and the sequence is what actually determines how fast you see returns.

Week 1
Audit decides the order

Technical, content and links assessed together, so the first month goes to whatever is holding you back most.

Month 1–3
Foundations before volume

No point publishing content onto a site that can't be crawled, or building links to a page that doesn't convert.

Month 3+
Compound the wins

Once the base holds, budget shifts to content and authority, which is where the long-term growth comes from.

Book a free discovery call

Not sure which of these SEO services you need?

That's what the call is for. I'll look at your site first and tell you where I'd start, whether or not you hire me.

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